Syllable Formal Ion Essay Example for Free

Syllable Formal Ion Essay Thus a meaningful language unit phonetically may be considered from the point of view of syllable formation and syllable division. The syllable is a complicated phenomenon and like a phoneme it can be studied on four levels articulatory, acoustic, auditory and functional. The complexity of the phenomenon gave rise to many theories. We could start with the so-called expiratory (chest pulse or pressure) theory by R. H. Stetson. This theory is based on the assumption that expiration in speech is a pulsating process and each syllable should correspond to a single expiration. So the number of syllables in an utterance is determined by the number of expirations made in the production of the utterance. This theory was strongly criticized by Russian and foreign linguists. G. P. Torsuyev, for example, wrote that in a phrase a number of words and consequently a number of syllables can be pronounced with a single expiration. This fact makes the validity of the theory doubtful. Another theory of syllable put forward by O. Jespersen is generally called the sonority theory. According to O. Jespersen, each sound is characterized by a certain degree of sonority which is understood us acoustic property of a sound that determines its perceptibility. According to this sound property a ranking of speech sounds could be established: voiceless plosives ( voiced fricatives (voiced plosives ( voiced fricatives ( sonorants ( close vowels (open vowels . In the word plant for example we may use the following wave of sonority: [pla:nt]. According to V. A. Vasssilyev the most serious drawback of this theory is that it fails to explain the actual mechanism of syllable formation and syllable division. Besides, the concept of sonority is not very clearly defined. Further experimental work aimed to description of the syllable resulted in lot of other theories. However the question of articulatory mechanism of syllable in a still an open question in phonetics. We might suppose that this mechanism is similar in all languages and could be regarded as phonetic universal. In Russian linguistics there has been adopted the theory of syllable by LV Shcherba. It is called the theory of muscular tension. In most languages there is the syllabic phoneme in the centre of the syllable which is usually a vowel phoneme or, in some languages, a sonorant. The phonemes preceding or following the syllabic peak are called marginal. The tense of articulation increases within the range of prevocalic consonants and then decreases within the range of postvocalic consonants. Russian linguist and psychologist N. I. Zhinkin has suggested the so-called loudness theory which seems to combine both production and perception levels. The experiments carried out by N. I. Zhinkin showed that the arc of loudness of perception level is formed due to variations of the volume pharyngeal passage which is modified by contractions of its walls. The narrowing of the passage and the increase in muscular tension which results from it reinforce the actual loudness of a vowel thus forming the peak of the syllabic. So the syllable is the arc ?f loudness which correlates with the arc of articulatory effort on the speed production level since variations in loudness are due to the work of all speech mechanisms. It is perfectly obvious that no phonetician has succeeded so far in giving an adequate explanation of what the syllable is. The difficulties seem to arise from the various possibilities of approach to the unit. There exist two points of view: 1. S?me linguists consider the syllable to be a purely articulatory unit which lacks any functional value. This point of view is defended on the ground that the boundaries of syllables do not always coincide with those of morphemes. 2. However the majority of linguists treat the syllable as the smallest pronounceable unit which can reveal some linguistic function. Trying to define the syllable from articulatory point of view we may talk about universals. When we mean the functional aspect of the syllable it should be defined with the reference to the structure of one particular language. The definition of the syllable from the functional point of view tends to single out the following features of the syllable: a) a syllable is a chain of phonemes of varying length; b) a syllable is constructed on the basis f contrast of its constituents (which is usually of vowel consonant type); c) the nucleus of a syllable is a vowel, the presence of consonants is optional; there are no languages in which vowels are not used as syllable nuclei, however, there are languages in which this function is performed by consonants; d) the distribution of phonemes in the syllabic structure follows by the rules which are specific enough fo r a particular language. 2. The structure and functions of syllables in English Syllable formation in English is based on the phonological opposition vowel consonant.

Tabloids: A Representation of what we consider News Essay example -- E

Tabloids: A Representation of what we consider News Why is it that every time we see that someone is keeping a journal we have that gut urge to sneak into their bag and read all of their innermost thoughts? We all experience it. Although most want to deny it, there is no escaping that part of us that wants to know all we can about other people. Luckily, there is a medium that lets us do just that. Tabloids make the lives of others, especially celebrities, an open book for all to read and scrutinize. Not only do tabloids offer the lives of others on a silver platter, but they also let readers get sensational satisfaction, meaning they have the ability to be actively involved in articles with all their senses. Emotional stories, graphic images, terrifying fantastic epics, the lives of others, are all presented to readers in one convenient medium; the tabloid. The tabloid is not a new medium whatsoever, in fact the model for the modern tabloid dates all the way back to folklore. Before the printing press was introduced into society, oral storytelling was the only way society satisfied their craving for scandal and thrilling stories. People spoke about their neighbor’s business and far-fetched happenings, and the only way to pass those stories on was to tell the story. Just like a game of telephone that we have all played in grade school, stories ended up changing and being misconstrued to later form urban legends that we still hear about today. It wasn’t until Johann Gutenberg introduced the printing press in the 1450’s that the ancestors of tabloids truly emerged in a form that specifically helped to shape the modern tabloid we see today. America and Europe experienced a monumental transformation because... ...bloid Tales: Global Debates over Media Standards. Maryland: Roman & Littlefield Publishers, 2000. Sloan, Bill. â€Å"I Watched a Wild Hog Eat My Baby!† A Colorful History of Tabloids and Their Cultural Impact. New York: Prometheus Books. 2001 Lumby, Catherine and Elspeth Probyn. RemoteControl: New Media, New Ethics. New York: Cambridge University Press, 2003. Cuozzo, Steven. Its Alive! How America’s Oldest Newspaper Cheated Death and Why is Matters. New York: Random House, 1996. Bird, Elizabeth S. For Enquiring Minds: A Cultural Study of Supermarket Tabloids. Tennesse: Undecided of Tennessee, 1992. Yalof, David and Kenneth Dautrich. The First Amendment and the Media in the Court of Public Opinion. New York: Cambridge University Press, 2002. Barkin, Steve M. The Journalist Storyteller: A Interdisciplinary Perspective. American Journalism Vol 1. 1984.

Celebrity Endorsement

According to Friedman & Friedman (2009), a â€Å"celebrity endorser is an individual who is known by the public for his or her achievements in areas other than that of the product class endorsed. † Celebrity endorsement is defined as a marketing strategy in using one or more celebrity glamour or popularity or identity to market a product or services, in achieving sales target in any areas of which in the interested country. (Harbor, 2009) It is a way of a company strategy to market or advertise their product by using liberties.It is also defined as a marketing strategy in using one or more celebrity glamour or popularity or personality to market such a product or services, in achieving sales target in any areas of which the company interested in. The use of celebrity endorsement will contribute to brand name recognition and creates a positive association with the endorsed product. (Harbor, 2009) Harbor (2009) suggested a celebrity should meet 4 baseline criteria identified as FRED – Familiarity, Relevance, Esteem and Differentiation. Familiarity is the first essential component of an effective endorser.The target market just perceive the endorser as friendly, likeable and trustworthy . The endorser should be friendly, easy to make friends or talking to. She/He would also being somebody that easy to be likeable, easy and being accepted as a popular icon by a large audience. Trustworthy is also a major aspect as the celebrity should be trustful and carries a particular image to match the product. For instance, Emir Khan endorsing Coke in India because of his trustworthy personality and Cassowary Aria as endorser for Coke for her likeable identity.Relevance is the similarity or some links between the endorser and the product, as ell as between the promoter, endorser and the audience. Large companies with well-est. II D seen Drank equity Ana Image wall see ten value AT partnering w t I n MGM profile athletes' in an effective manner. (Harden, Kipper an d Sara, 2008) The endorser preferably should be in the similar field as the products they endorse. The endorser should also have similar needs, goals, interests and lifestyles to the brand / product to be endorsed with.This similarity / relevance will create a situation where the consumer feels empathy for the person shown in the commercial. Example, if it is a sports product, the endorser should also be a celebrity in sports life where it may help the audience to relate between the products and the endorser, which could then increase the level of persuasiveness. Hay Mining engaged as celebrity endorser of â€Å"Rebook† in China is an example. Esteem means respect or expertise. An endorser should have an expertise or esteem to market a certain product.Consumers must have the utmost respect for the celebrity in order for the commercial or promotion to be credible. Amanita Backchat as a celebrity endorser of ICC Bank in India is a great example. Backchat, who endorses the finan cial instruments of ICC Bank, has elevate the status of the bank in the eyes of foreign and local clients and customers as ICC Bank is a name to be reckoned with in the world of banking today. Wooing the key existing and potential target customers is the trait of a successful promotion strategy.However, the marketing manager should be able to offer significant value propositions in the services / products offered to the customers. Thus, one needs to integrate celebrity endorsement with other marketing programs and ensure that the celebrity attributes align with the overall brand or company. Companies that succeed in developing such plans are the ones to succeed in the long-term. The public must see the endorser as different from all the rest. It means the right person to endorse the right product. The endorser should have a different personality/image from other celebrities' personality to endorse a product.For example, Shark Khan who is seen as the youth icon is the perfect candida te to endorse Pepsi, a youth-based drink, in India. Brand image from a layman's perspective is defined as visual, emotional, rational and cultural image Sushi and Alleluia, 2008). A brand is a distinguish name and/or symbol (such as logo, trademark, or package design) intended to identify the goods or services AT letter one seller or a group AT sellers, Ana to Transliterate tense good services from those of competitors (Bohemia, 2008). s or Brand Image is supported by advertisement, media and companies and in trend it's supported by celebrity.These examples are basically sending only one message across, that is when consumer watches the advertisement, it shall result in emotional and sense of buying in which you may associate with a company or the product. Brand image from the celebrity endorsement point of view, according to Sushi & Alleluia, 2008), create positive feelings towards brands, connecting user to brand and are perceived by consumers as more entertaining. The importance of brands lives and it is everywhere in our lives. We see brands at anywhere we go, we shop, we eat, we sleep, we bath and communicated with.Brands have invaded in every part of our lives (Stiff, 2006). We are in actual fact, cannot live without brand. We are very conscious of brands image in every single moment of our lives. According to Stiff (2006), products are made in the factory, but brands are created in the mind. Below explains what celebrity endorsements actually do to brand image, according to Josh & Alleluia (2008). Many companies nowadays have used celebrity endorsers as their brand ambassador in order to promote, to campaign, to advert and to publish their brands.It has become a trend to follow if the company wish to pursue to globalization level in their branding and also if they need to create instant awareness, re-fresh their unknown brand/product and/or trying to save their brands by using celebrity endorsement. An example of instant awareness is when Amanita Backch at was engaged as a celebrity endorser for ICC Bank in India. Backchat, who endorses the financial instruments of ICC Bank, has elevate the status of the bank in the eyes of foreign and local clients and customers as ICC Bank is a name to be reckoned with in the world of banking today. Celebrity Endorsement According to Friedman & Friedman (2009), a â€Å"celebrity endorser is an individual who is known by the public for his or her achievements in areas other than that of the product class endorsed. † Celebrity endorsement is defined as a marketing strategy in using one or more celebrity glamour or popularity or identity to market a product or services, in achieving sales target in any areas of which in the interested country. (Harbor, 2009) It is a way of a company strategy to market or advertise their product by using liberties.It is also defined as a marketing strategy in using one or more celebrity glamour or popularity or personality to market such a product or services, in achieving sales target in any areas of which the company interested in. The use of celebrity endorsement will contribute to brand name recognition and creates a positive association with the endorsed product. (Harbor, 2009) Harbor (2009) suggested a celebrity should meet 4 baseline criteria identified as FRED – Familiarity, Relevance, Esteem and Differentiation. Familiarity is the first essential component of an effective endorser.The target market just perceive the endorser as friendly, likeable and trustworthy . The endorser should be friendly, easy to make friends or talking to. She/He would also being somebody that easy to be likeable, easy and being accepted as a popular icon by a large audience. Trustworthy is also a major aspect as the celebrity should be trustful and carries a particular image to match the product. For instance, Emir Khan endorsing Coke in India because of his trustworthy personality and Cassowary Aria as endorser for Coke for her likeable identity.Relevance is the similarity or some links between the endorser and the product, as ell as between the promoter, endorser and the audience. Large companies with well-est. II D seen Drank equity Ana Image wall see ten value AT partnering w t I n MGM profile athletes' in an effective manner. (Harden, Kipper an d Sara, 2008) The endorser preferably should be in the similar field as the products they endorse. The endorser should also have similar needs, goals, interests and lifestyles to the brand / product to be endorsed with.This similarity / relevance will create a situation where the consumer feels empathy for the person shown in the commercial. Example, if it is a sports product, the endorser should also be a celebrity in sports life where it may help the audience to relate between the products and the endorser, which could then increase the level of persuasiveness. Hay Mining engaged as celebrity endorser of â€Å"Rebook† in China is an example. Esteem means respect or expertise. An endorser should have an expertise or esteem to market a certain product.Consumers must have the utmost respect for the celebrity in order for the commercial or promotion to be credible. Amanita Backchat as a celebrity endorser of ICC Bank in India is a great example. Backchat, who endorses the finan cial instruments of ICC Bank, has elevate the status of the bank in the eyes of foreign and local clients and customers as ICC Bank is a name to be reckoned with in the world of banking today. Wooing the key existing and potential target customers is the trait of a successful promotion strategy.However, the marketing manager should be able to offer significant value propositions in the services / products offered to the customers. Thus, one needs to integrate celebrity endorsement with other marketing programs and ensure that the celebrity attributes align with the overall brand or company. Companies that succeed in developing such plans are the ones to succeed in the long-term. The public must see the endorser as different from all the rest. It means the right person to endorse the right product. The endorser should have a different personality/image from other celebrities' personality to endorse a product.For example, Shark Khan who is seen as the youth icon is the perfect candida te to endorse Pepsi, a youth-based drink, in India. Brand image from a layman's perspective is defined as visual, emotional, rational and cultural image Sushi and Alleluia, 2008). A brand is a distinguish name and/or symbol (such as logo, trademark, or package design) intended to identify the goods or services AT letter one seller or a group AT sellers, Ana to Transliterate tense good services from those of competitors (Bohemia, 2008). s or Brand Image is supported by advertisement, media and companies and in trend it's supported by celebrity.These examples are basically sending only one message across, that is when consumer watches the advertisement, it shall result in emotional and sense of buying in which you may associate with a company or the product. Brand image from the celebrity endorsement point of view, according to Sushi & Alleluia, 2008), create positive feelings towards brands, connecting user to brand and are perceived by consumers as more entertaining. The importance of brands lives and it is everywhere in our lives. We see brands at anywhere we go, we shop, we eat, we sleep, we bath and communicated with.Brands have invaded in every part of our lives (Stiff, 2006). We are in actual fact, cannot live without brand. We are very conscious of brands image in every single moment of our lives. According to Stiff (2006), products are made in the factory, but brands are created in the mind. Below explains what celebrity endorsements actually do to brand image, according to Josh & Alleluia (2008). Many companies nowadays have used celebrity endorsers as their brand ambassador in order to promote, to campaign, to advert and to publish their brands.It has become a trend to follow if the company wish to pursue to globalization level in their branding and also if they need to create instant awareness, re-fresh their unknown brand/product and/or trying to save their brands by using celebrity endorsement. An example of instant awareness is when Amanita Backch at was engaged as a celebrity endorser for ICC Bank in India. Backchat, who endorses the financial instruments of ICC Bank, has elevate the status of the bank in the eyes of foreign and local clients and customers as ICC Bank is a name to be reckoned with in the world of banking today.

Testing Reaction Times And Performing Mini Mental...

Cognitive functions are responsible for a significant amount of the action that humans make. They are incorporated in simple everyday tasks, such as remembering your name or recognizing you are hungry, and more complex tasks, such as driving a car or studying for a final exam. Cognitive function is often described as a set of mental abilities that allow individuals to perceive ideas and concepts, and understand the world around them. This includes processes such as memory, problem solving, decision making, language, attention and perception. There are several types of test done to assess the performance of the processes such as testing reaction times and performing mini mental examinations. There are many factors that could potentially have an impact on an individual’s performance on cognitive function assessments. Sleep is one of the factors that impact the way an individual performs everyday tasks. Being fully rested and having a full night’s rest give individuals the ability to make clear decisions, allow them to solve complex problems and comprehend the world around them. Sleep deprivation, on the other hand, hinders people by not allowing them to think about their options and by making it harder for them to focus on the task at hand. The quantity of sleep an individual has can not only endanger them but also the individuals around them. For example, if an airplane pilot decides to get behind the wheel of the plane after not receiving enough sleep, they would be notShow MoreRelatedParkinson s Disease : The Second Most Common Neurodegenerative Disorder1495 Words   |  6 Pageson-state freezing, and a Mini-Mental State Examination score less than 24. 811 people were contacted to participate in the study, and 121 of those individuals qualified for the study. Only 96 people completed the entire 16-month study. Majority of the participants who complete the study were men. 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